Commit 7ba4ee72 authored by Jan Niklas Böhm's avatar Jan Niklas Böhm
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Misc changes in motivation chapter

parent 87179e1a
......@@ -77,17 +77,16 @@ they continue to spend more and more time on the social outlets.
% cite something (maybe sources from statista?)
The structure of the online presence for a company grows most of the
time organic, and is often split up over multiple accounts, especially
time organically, and is often split up over multiple accounts, especially
in big international conglomerates. Additionally, a company can hold
multiple subsidiaries, that do not show any obvious connections to the
parent company. An example would be Nestlé, a company which owns many
food companies, for example Maggi or Hot Pockets, which do not share
any part of the name or corporate styling that would suggest a
connection to the parent company, other than their legal status, which
most of the time a normal person is not aware of. By linking all of
them
a normal person is most of the time not aware of. By linking all the available information
%
together and displaying a relation – if one can be found in the data –
together and displaying a relation – if one can be found in the data – forms
a more holistic overview of a company can be formed, and ulterior
motives could possibly be detected from such a display.
......
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